Wine wall with wine cabinets at Bistro Madeleine

Location: Bistro Madeleine, Wed 3A, Utrecht

Exit situation

Bistro Madeleine is an attractive French bistro in the heart of Utrecht, known for its classic dishes with a modern twist, good service and an extensive wine list.

An important part of the experience is the wine: wine selection, presentation and the right serving temperatures contribute substantially to the appearance and quality.

There is a desire at many establishments to integrate wine cabinets into the interior, such that they become visually part of the atmosphere, and are functional to provide quick access to different wines at serving temperature.

Objective

• Creating a wine wall that is both aesthetically pleasing and functional: the wine cabinets should be part of the wall, nicely integrated, without stand-alone appliances that distract from the decor.
• Large capacity: sufficient space to accommodate diversity in wine stock and accessibility during busy service moments.
• Proper temperature control: serving wines at optimal serving temperature and storing wine stock in good conditions.
• Efficient use of space: built-in in wall unit, visual coherence with rest of interior.

Product selection:PureandPure
Two models from EuroCave Pure:

• V-Pure-L, with as layout 10 sliding shelves with ball bearings and 1 extendable presentation shelf
• V-Pure-S, with as layout 5 sliding shelves on ball bearings

Additional specifications:

• 6 different temperature zones can be created.
• The wine cabinets are provided with a full glass door.
• The total capacity of the wall is 720 bottles.

Integration in the interior

• The wall is built with 6 cabinets: the three Pureunits in the bottom row, and the three Pureabove the L units, so that the wall height is used.
• Timeless look of the wine cabinets fits perfectly into interior: full glass doors and presentation sets to display wines well.
• Amber colored lighting to keep the atmosphere warm without too faint light.
• Ventilation and air circulation are important: Carbon filters, stability in temperature and humidity ensure that wine is not only beautifully presented, but also well preserved.

Functional use

• Wines that are frequently ordered are in Purecabinets for quick access.
• Special wines and other stock are in Pure.
• The temperature setting is uniform per cabinet - this means that for red or white wines you can make choices per cabinet (or per time/season) and adjust the serving temperature.

Expected benefits

1. Atmosphere and Presentation
   The wine wall is a visual showpiece: wines are visible and attractively presented, enhancing the interior; guests can see part of the collection, which enhances their experience.
2. Efficiency in Service
   Faster access to wines for service, less walking, and fewer errors, because bottles and wines are organized by frequency of use.
3. Preserving Wine Quality
   Thanks to a constant temperature, optimal humidity, and limited light exposure (glass door with UV filter), wines are preserved better, with less risk of flavor loss, etc.
4. Commercial Added Value
   Guests gain confidence in the wine list; it shows that the establishment takes wine seriously; it can contribute to a “premium” feel, which may also support higher margins.